EV news
Ather Energy IPO lists plenty of EV jargon as risks. Here’s what investors must know
Ather Energy, one of the leading electric two-wheeler companies in India, has announced the commencement of its long-awaited initial public offering (IPO), India’s first big startup to float in the fiscal year 2026. The rollout follows months of strategic pauses and careful market watching. But the Red Herring Prospectus (RHP) of the company contains a lot of technical and operational risks that prospective investors would do well to consider. The revelations provide a rare candid view of the uphill task that Ather is up against in a fiercely competitive and rapidly changing electric vehicle market.
There are also deeper risks identified in the RHP such as Ather’s supply chain dependence. Ather co-founder Tarun Mehta has stated that the startup’s supply chain is stable despite China’s ban on exporting rare earth magnets to India, but, the fact is that the Bengaluru based electric mobility company does not make motors inhouse. In reality, the battery pack is the only significant part made in-house. Remaining components including battery cells, chassis, motor controller, among others are also sourced from third-party manufacturers (though designed by the Ather team). This dependence is highly risky. Any break in the supply chain due to price hikes/delays might affect the production timelines and delivery schedules of Ather. Because of the significance of these items in particular key ingredients such as rare earth magnets for electric motors, such risks should not be taken lightly.
Another difficulty for Ather is that it is up against the legacy automakers who have entered the electric two-wheeler market with deep pockets and strong market presence. Brands like Bajaj Auto, TVS Motors and Ola Electric are now threatening to slice away at Ather’s share. Though Ather had strong early momentum and built its own technologies such as Ather Grid, Ather App, and True Range system, it continues to work on a smaller scale than its peers. It is also to be noted that Ather is the only player who has not utilised the PLI schemes offered by the government among the bigwigs. Growing presence of established, larger companies in the market had made it increasingly difficult for new participants such as Ather to grow at the same pace.,” it said quoting a CRISIL report mentioned in the RHP. While the organization is making significant investments in next-gen technologies and infrastructure, the scale disparity is still a formidable challenge.
Ather’s road to profit seems to be long and winding. Like many of the new-age electric vehicle companies, Ather has yet to make a profit. Click Here Government incentives for electric two-wheelers are minor and not a major factor for LED lead batteriesElectric two-wheelers have high capital costs for batteries and this capital cost has to be recovered by adopting cost saving measures like minimizing their mileage. The numbers are still far less than those for competitors like Ola Electric, Bajaj’s Chetak and TVS iQube. ICe scooters continue to rule the roost in India and are responsible for over 85 percent of domestic sales in FY2024 in such two-wheelers. Electric scooters account for just 14.7 per cent of the share. While this segment is increasing, it is not sufficient to recover the large operational and R&D expenses that Ather has. The company will soon start working on expanding its production capacity and R&D for its software platform Atherstack and for building a new electric motorcycle platform. But the electric motorcycle category is also nascent in India… there has been little traction for models from Ola Electric, Revolt, or Ultraviolette. The high production costs, scalability challenges and fragmented incentive schemes have so far left the brand struggling to turn a profit.
The uncertain policy landscape in India adds to the cloudier future for Ather, and all other EV makers. The industry has been asking the government for a clear and stable EV policy over a long period of time. Without this, it is hard to make those strategic long-term investments. Even though EVs are the focus right now, we could shift our focus to other technologies like hydrogen fuel cells, which would also shift the direction that the government incentives are headed. Furthermore, customers are treated poorly in the current EV ecosystem. Other factors such as electric scooters having bad resale value, decline in battery performance over the years, increase in electricity prices, limited financing solutions and high insurance costs make EV propagation slower. Currently, Ather customer can get a rebate of ₹5,000 on purchase of a new scooter, which is not a lucrative offer for many of the buyers.
Another key risk in the RHP is Ather’s high dependence on China and South Korea for its battery cells. All the battery cell supply for the U.S. also comes from these two nations. This makes Ather very much exposed to price fluctuations, quality problems and possible supply constraints. And crucially, the purchase deals are not fixed on price or volumes, adding another layer of uncertainty. Lithium-ion cells are fragile and can be a significant safety risk, and even a small reduction in quality could prompt widespread battery recalls and tarnish the brand name. The disparity with EV demand and battery cell production growing at a faster pace will also lead to suppliers giving preference to other clients and that could delay Ather’s supply chain and production.
All in all, though Ather Energy is still a significant player for India’s EV revolution with product innovations and strong brand identity, the company has clearly mentioned systemic and strategic risks in its IPO paperwork. Investors who want to be part of this IPO should calculate these risks carefully and make an informed choice, regarding the hurdles this EV players could be facing Related : Well, they are now really really going all in on EVs.
Article By
Sourabh Gupta
A Bold Step Into India’s Luxury EV Market
So, MG is about to bring out something pretty cool — the Cyberster, a premium electric SUV, expected to launch around July 2025. It’s their way of stepping up in India’s electric vehicle game and offering something that’s not just green, but also stylish and packed with tech.
EVs are getting popular here, and MG wants to be part of that wave, especially for folks who want a good-looking, comfy ride that’s loaded with modern features.
Striking Design Meets Cutting-Edge Technology
We don’t have all the info yet, but the Cyberster looks sharp. Think sleek and sporty, something that’ll catch eyes on the road.
Inside, expect lots of screens, smart features, and safety tech — basically, everything you’d want to make your drive smooth and fun. Whether it’s a quick city run or a weekend escape, this car’s aiming to make every trip enjoyable.
Performance That Packs a Punch
If you’re paying for a premium electric SUV, you want it to perform, right? While details are still under wraps, MG usually doesn’t disappoint. Expect a good driving range and enough power to make driving fun.
And with fast charging, you won’t be stuck waiting around forever — a big plus for busy folks.
What the Cyberster Means for Indian Consumers
This car means more choice for buyers who want a premium EV. The market is heating up, and it’s great because it gives you options that fit your style and budget.
MG is known for giving good value, so this might be a premium ride without the crazy premium price tag.
Growing Competition: A Win for Buyers
More companies entering the EV space means the competition’s getting fierce — Tata, Mahindra, Hyundai, and now MG all want your attention.
That means better cars, better prices, and more charging stations popping up, making EVs easier to own.
MG’s Vision for India’s EV Future
The Cyberster is just the start for MG. They’re clearly aiming to be a big player in India’s EV scene by giving buyers stylish, tech-packed cars.
As India moves toward greener transport, cars like this will help make electric vehicles the new normal.
Article By
Sourabh Gupta
The Electric Vehicle Battle Is Just Getting Started
You know how things are changing fast with electric vehicles here in India? Well, it’s no longer just a couple of companies in the game. Tata and Mahindra have been leading for a while, but now Maruti, Toyota, and Hyundai are jumping in too. It’s turning into a proper race, and that’s great news for anyone thinking about buying an EV.
More players mean more choices, and when companies compete, it usually means better deals and cooler cars for us.
New Entrants Bring Fresh Energy
Maruti Suzuki is like the go-to brand for most Indian families because their cars are affordable and reliable. Now, if they start selling EVs, it’s going to make electric vehicles a lot more reachable for everyday folks.
Then you have Toyota and Hyundai, which have been working on electric cars globally for years. They’re bringing that know-how to India, which means better technology and cars designed to handle our roads and conditions.
This fresh blood is going to push everyone to do better, which is a win for all of us.
What This Means for Consumers
For buyers, this is the best time to consider an EV. You’ll get a wider choice of vehicles — from simple and affordable models to fancy ones packed with features.
Also, with so many companies competing, expect better batteries that last longer, faster charging times, and prices that won’t scare you away.
Charging stations will become more common, making it easier to own and use an EV without stress.
Challenges for Established Players
Tata and Mahindra have done well so far, but now the heat’s on. They’ll need to keep improving their cars and customer service to stay ahead.
More competition means prices might get friendlier, and cars will keep getting better, which is good news for everyone.
The Road Ahead: A Win for India’s Green Future
All this competition will speed up EV adoption, which means cleaner air and less pollution.
With more companies investing in EVs, we’ll see more charging points, better batteries, and more jobs related to green technology.
The future looks electric, and it’s shaping up to be an exciting ride.
Article By
Sourabh Gupta
A Bold Ambition in a Growing Industry
Tata Motors isn’t just aiming to be in the EV race — they want to lead it. A recent ET Auto report says Tata wants to grab half of India’s electric vehicle market, which is a pretty big deal.
India’s EV scene is growing fast. More people are thinking about electric cars because petrol prices keep climbing, and folks want cleaner air. With all this happening, Tata’s shooting for the top spot, wanting to hold a massive share of the market.
Where Tata Motors Stands Today
Right now, Tata is the go-to name when it comes to EVs in India. The Nexon EV is one of the best-selling electric SUVs in the country. They’ve also got other models like the Tiago EV and Tigor EV that cover different budgets and needs.
But Tata knows it can’t just sit back and relax. Other brands like Mahindra, MG, and Hyundai are also pushing hard. Tata’s got to keep coming up with new stuff and get better if they want to stay ahead.
How Tata Plans to Achieve Its 50% Goal
So, how do they plan to take over half the market? They’ve got a few things lined up:
Expanding Its EV Lineup
Tata’s working on some cool new electric cars like the Harrier EV, Curvv EV, and the fancy Avinya. These options will give customers more choices, whether they prefer something small and practical or large and luxurious.
Building More Charging Stations
One of the biggest worries about EVs is charging. Tata’s working with Tata Power to set up more chargers across cities and towns. The easier it is to charge, the more people will want to buy EVs.
Making Batteries in India
Batteries are the priciest part of EVs, and importing them adds to the cost. Tata wants to make batteries right here in India, which should help bring prices down.
Going After Fleets and Government Buyers
Tata’s not just focusing on people buying cars for themselves. They’re also selling EVs to taxis, delivery companies, and government fleets. That’s a smart move because these buyers buy in bulk.
Challenges Ahead
It won’t be a smooth ride, though. Tata still has some bumps to cross:
- Battery supply might not always keep up with demand.
- Other companies are catching up fast.
- Not all towns have enough charging points yet.
- Convincing people outside cities to switch to EVs takes time.
The Road Ahead
Tata wants to own half of India’s EV market, and while that’s a huge goal, they have the right plan and the brand to pull it off. For buyers, this means better cars and more choices soon. For India, it’s a cleaner, greener future.
Article By
Sourabh Gupta
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