EV news
Ather Energy IPO lists plenty of EV jargon as risks. Here’s what investors must know
Ather Energy, one of the leading electric two-wheeler companies in India, has announced the commencement of its long-awaited initial public offering (IPO), India’s first big startup to float in the fiscal year 2026. The rollout follows months of strategic pauses and careful market watching. But the Red Herring Prospectus (RHP) of the company contains a lot of technical and operational risks that prospective investors would do well to consider. The revelations provide a rare candid view of the uphill task that Ather is up against in a fiercely competitive and rapidly changing electric vehicle market.
There are also deeper risks identified in the RHP such as Ather’s supply chain dependence. Ather co-founder Tarun Mehta has stated that the startup’s supply chain is stable despite China’s ban on exporting rare earth magnets to India, but, the fact is that the Bengaluru based electric mobility company does not make motors inhouse. In reality, the battery pack is the only significant part made in-house. Remaining components including battery cells, chassis, motor controller, among others are also sourced from third-party manufacturers (though designed by the Ather team). This dependence is highly risky. Any break in the supply chain due to price hikes/delays might affect the production timelines and delivery schedules of Ather. Because of the significance of these items in particular key ingredients such as rare earth magnets for electric motors, such risks should not be taken lightly.
Another difficulty for Ather is that it is up against the legacy automakers who have entered the electric two-wheeler market with deep pockets and strong market presence. Brands like Bajaj Auto, TVS Motors and Ola Electric are now threatening to slice away at Ather’s share. Though Ather had strong early momentum and built its own technologies such as Ather Grid, Ather App, and True Range system, it continues to work on a smaller scale than its peers. It is also to be noted that Ather is the only player who has not utilised the PLI schemes offered by the government among the bigwigs. Growing presence of established, larger companies in the market had made it increasingly difficult for new participants such as Ather to grow at the same pace.,” it said quoting a CRISIL report mentioned in the RHP. While the organization is making significant investments in next-gen technologies and infrastructure, the scale disparity is still a formidable challenge.
Ather’s road to profit seems to be long and winding. Like many of the new-age electric vehicle companies, Ather has yet to make a profit. Click Here Government incentives for electric two-wheelers are minor and not a major factor for LED lead batteriesElectric two-wheelers have high capital costs for batteries and this capital cost has to be recovered by adopting cost saving measures like minimizing their mileage. The numbers are still far less than those for competitors like Ola Electric, Bajaj’s Chetak and TVS iQube. ICe scooters continue to rule the roost in India and are responsible for over 85 percent of domestic sales in FY2024 in such two-wheelers. Electric scooters account for just 14.7 per cent of the share. While this segment is increasing, it is not sufficient to recover the large operational and R&D expenses that Ather has. The company will soon start working on expanding its production capacity and R&D for its software platform Atherstack and for building a new electric motorcycle platform. But the electric motorcycle category is also nascent in India… there has been little traction for models from Ola Electric, Revolt, or Ultraviolette. The high production costs, scalability challenges and fragmented incentive schemes have so far left the brand struggling to turn a profit.
The uncertain policy landscape in India adds to the cloudier future for Ather, and all other EV makers. The industry has been asking the government for a clear and stable EV policy over a long period of time. Without this, it is hard to make those strategic long-term investments. Even though EVs are the focus right now, we could shift our focus to other technologies like hydrogen fuel cells, which would also shift the direction that the government incentives are headed. Furthermore, customers are treated poorly in the current EV ecosystem. Other factors such as electric scooters having bad resale value, decline in battery performance over the years, increase in electricity prices, limited financing solutions and high insurance costs make EV propagation slower. Currently, Ather customer can get a rebate of ₹5,000 on purchase of a new scooter, which is not a lucrative offer for many of the buyers.
Another key risk in the RHP is Ather’s high dependence on China and South Korea for its battery cells. All the battery cell supply for the U.S. also comes from these two nations. This makes Ather very much exposed to price fluctuations, quality problems and possible supply constraints. And crucially, the purchase deals are not fixed on price or volumes, adding another layer of uncertainty. Lithium-ion cells are fragile and can be a significant safety risk, and even a small reduction in quality could prompt widespread battery recalls and tarnish the brand name. The disparity with EV demand and battery cell production growing at a faster pace will also lead to suppliers giving preference to other clients and that could delay Ather’s supply chain and production.
All in all, though Ather Energy is still a significant player for India’s EV revolution with product innovations and strong brand identity, the company has clearly mentioned systemic and strategic risks in its IPO paperwork. Investors who want to be part of this IPO should calculate these risks carefully and make an informed choice, regarding the hurdles this EV players could be facing Related : Well, they are now really really going all in on EVs.
Article By
Sourabh Gupta
So, if you’ve been around for a while, you probably remember the Tata Sierra, right? It was one of those iconic cars from the 90s — rugged, bold, and perfect for anyone who loved hitting the road. Well, guess what? Tata Motors is bringing back the Sierra in 2025 or 2026, but this time, it will be electric. That’s right — the Tata Sierra EV is coming, and people are buzzing with excitement about it.
If you loved the Sierra back in the day, you’ll be even more excited about its electric makeover. This isn’t just a revamped version of the old model; it’s a whole new take on an iconic vehicle, packed with all the benefits of modern electric technology. Let’s dive into what makes the Sierra EV such a big deal.
What’s Special About the Tata Sierra EV?
1. The Classic Look, Now with Electric Power
The original Tata Sierra was renowned for its rugged, adventure-ready design, and from what we know so far, the Sierra EV is expected to retain that classic, bold look. The tough exterior, spacious interior, and high ground clearance will still be there, but the electric twist means it’s going to be smoother and more environmentally friendly.
We can expect the Sierra EV to have that same adventurous vibe while incorporating all the modern features that come with electric mobility. Whether you’re heading to the mountains for a weekend trip or just running errands in the city, the Sierra EV will handle it with style and ease.
2. Range That Makes It Practical for Long Drives
When it comes to electric vehicles, the range is always a big question. Luckily, Tata is working hard to make sure the Sierra EV won’t leave you stuck looking for a charging point every 100 km. Early reports suggest that the Sierra EV will likely have a range of 400 km or more on a single charge. This means you can enjoy those long drives without constantly worrying about where the next charging station is.
Plus, with fast-charging capabilities, you won’t have to waste hours waiting for the battery to fill up. It’s all about making the EV experience as convenient and hassle-free as possible.
3. Packed with Tech and Features
Now, we all love a car that’s not just about performance but also about comfort and convenience. The Sierra EV is expected to be loaded with all the tech features that make modern driving easier and more enjoyable.
We’re talking about smart navigation, driver assistance features, touchscreen infotainment systems, and even wireless charging. And since the Sierra EV will be electric, it’ll be packed with all those cool features we’ve come to expect from electric cars — like regenerative braking, smart battery management, and more.
Why the Tata Sierra EV Will Appeal to You
So, why should you be excited about the Sierra EV? Here’s the thing: Tata is making electric vehicles that aren’t just eco-friendly; they’re also practical and affordable.
The Sierra EV combines the ruggedness of the original Sierra with all the benefits of driving electric. Whether you’re someone who loves adventure, a family who needs extra space, or just someone looking for a solid, eco-friendly ride, the Sierra EV is set to tick all the right boxes.
What Does This Mean for the Electric Car Market?
The Sierra EV isn’t just a cool new car; it’s a part of the bigger picture for Tata Motors. The company is fully invested in the electric vehicle market, and the Sierra EV is one of the first in what will likely be a long line of affordable, stylish electric cars.
With more and more people in India looking for sustainable alternatives to petrol and diesel, the Sierra EV will offer an affordable electric option that doesn’t compromise on performance, space, or style. As the government pushes for greener mobility, Tata is paving the way for the future of electric SUVs in India.
What Can We Expect from Tata in the Future?
The Sierra EV is just one of many electric vehicles Tata has in the pipeline. We’ve already seen the success of the Nexon EV, and now Tata is ready to push the envelope even further. The Sierra EV will likely set the tone for what’s to come in Tata’s electric SUV lineup.
If the Sierra EV is anything like the Nexon EV, we can expect Tata to keep improving and making electric vehicles that are affordable, practical, and full of modern features.
The Future of the Tata Sierra EV Looks Bright
We’re still a few years away from the official launch of the Sierra EV, but the excitement surrounding this electric SUV is already palpable. With its rugged design, impressive range, and smart features, the Sierra EV is going to be a real competitor in the electric SUV market.
The Tata Sierra EV promises to be more than just a cool electric car; it’s part of a bigger movement toward greener, more sustainable driving. For anyone looking for a reliable, affordable electric SUV, the Sierra EV could very well be the car that leads the charge.
Article By
Sourabh Gupta
Suzuki Enters the Electric Scooter Market with the Access EV
Suzuki, a brand renowned for its reliable and fuel-efficient motorcycles and scooters, is now entering the world of electric mobility with its upcoming Suzuki Access EV. Expected to launch in 2025, this electric scooter is poised to become a significant player in India’s rapidly growing electric two-wheeler market. With the rise in demand for eco-friendly transportation, Suzuki aims to tap into the shift toward electric mobility with a scooter that combines familiarity, affordability, and modern electric technology.
India’s electric scooter market is heating up, with strong contenders like the Honda Activa Electric also making their debut. The Suzuki Access EV has big shoes to fill, but with its established reputation in the two-wheeler segment, Suzuki is well-equipped to make its mark.
Key Features of the Suzuki Access EV
1. Sleek Design and Comfort
The Suzuki Access EV will retain the classic design elements that made the Access 125 one of India’s most popular scooters, while incorporating sleek, modern changes suitable for the electric age. Expect a design that maintains the comfort and ease of use for which the Access series is known, but with enhancements to accommodate electric powertrain components.
The Access EV will come with a well-designed, comfortable seat, spacious footboard, and ergonomic riding posture, ensuring that it’s just as comfortable for long-distance commutes as it is for short city rides.
2. Battery and Range
One of the biggest concerns for any potential electric vehicle buyer is the range. The Suzuki Access EV is expected to come with a high-capacity lithium-ion battery that offers a respectable range of 80 to 100 km on a single charge. For daily city commuters, this range should be more than sufficient, offering the convenience of not needing to charge the scooter every day.
The Access EV will also feature quick charging capabilities, so riders can spend less time plugged into a charging point and more time on the road. Suzuki aims to make it as convenient as possible for users, whether they’re commuting or running errands.
3. Smart Features and Technology
In addition to its design and range, the Suzuki Access EV will come with a range of smart features to enhance the rider experience. Expect connectivity options that allow you to pair your phone with the scooter for features like real-time vehicle tracking, remote diagnostics, and battery status updates. LED lights, digital instrument clusters, and regenerative braking systems will also be part of the package, offering a smooth and high-tech riding experience.
How the Suzuki Access EV Will Compete with the Honda Activa Electric
The competition in the electric scooter segment is heating up with Honda’s Activa Electric, which is expected to launch around the same time as the Suzuki Access EV. Both brands have loyal customer bases, and their electric scooters will likely appeal to different segments of the market.
While the Honda Activa has been the undisputed leader in India’s scooter market, Suzuki brings a different set of strengths to the table. The Access EV will likely be priced competitively, giving it a strong chance of becoming a popular choice for those who want the reliability of Suzuki but are also looking for something environmentally friendly and cost-effective.
In terms of performance, both the Access EV and Activa Electric will be aiming for similar performance benchmarks, including good battery life and reliable city range. However, Suzuki’s reputation for durable scooters, combined with the added benefit of an electric motor, could give the Access EV an edge in terms of customer loyalty.
The Impact of Suzuki Access EV on the Electric Scooter Market
As the electric vehicle market in India continues to grow, the introduction of the Suzuki Access EV is a significant step forward. With government incentives for electric vehicles and growing consumer interest in eco-friendly commuting options, electric scooters are becoming a mainstream choice for many people.
The Suzuki Access EV is expected to be a game-changer in making electric scooters more accessible, affordable, and practical for the everyday commuter. By focusing on a user-friendly design, affordable pricing, and efficient battery technology, the Access EV will appeal to a wide range of customers, from those making the transition from petrol scooters to those buying their first electric vehicle.
The Future of Electric Scooters in India
The Suzuki Access EV marks a bold new step for the brand as it enters the growing world of electric mobility. With its solid reputation, affordable pricing, and smart features, the Access EV has the potential to be a strong competitor in the market alongside other popular electric scooters like the Honda Activa Electric.
As 2025 draws closer, we’ll be seeing more affordable electric options like the Access EV, which will make cleaner, greener transportation even more accessible for all. It’s an exciting time for the Indian electric vehicle market, and the Suzuki Access EV is ready to be a part of the future of eco-friendly commuting.
Mahindra’s New Electric SUV: The BE 07 is Here to Make a Splash
Mahindra’s been making some big moves lately, and if you’re a fan of SUVs, you’re going to want to pay attention. The BE 07, Mahindra’s upcoming electric SUV, is creating a lot of buzz in the auto world. Expected to roll out in 2025 or 2026, this electric ride is set to change how we think about electric vehicles (EVs) in India.
We all know Mahindra is famous for its tough, reliable SUVs. The BE 07 will be no different, but it’s got a twist — it’s electric. So, whether you’re looking for an eco-friendly car that still packs a punch or you’re just tired of rising fuel prices, this electric SUV might be exactly what you’ve been waiting for.
Why the BE 07 is Such a Big Deal
The BE 07 is more than just a regular SUV — it’s electric, which means it’s a step forward in Mahindra’s push to make green vehicles the norm. Here’s why people are so excited about it:
1. A Fresh, Modern Look
We all know Mahindra is famous for making rugged SUVs, and the BE 07 keeps that vibe alive. But it’s also got a more modern look that screams future-ready. With sleek lines and a sporty design, it’s got that futuristic appeal, but with all the muscle you’d expect from an SUV.
Whether you’re using it for city drives or heading out on a road trip, the BE 07 will stand out wherever you go.
2. Great Range for Long Drives
One of the things people are most worried about with electric cars is range anxiety — basically, how far can you go before needing a charge? Mahindra is addressing this with the BE 07, which is expected to give you a solid 400+ km on a full charge. That means you can take it on longer trips without the stress of constantly needing to find a charging station. Whether it’s a weekend getaway or a daily commute, this car’s range is more than enough.
And with fast-charging capabilities, you won’t be stuck waiting hours for a charge. Quick and efficient charging will make long drives a breeze.
Tech and Features: It’s Got Everything You Need
Electric cars are all about smart technology, and the BE 07 delivers. The car comes with all the modern features you’d expect from a high-end SUV, but with an electric twist. Expect a huge touchscreen infotainment system, smart connectivity, and advanced driver-assistance features to make your driving experience as smooth as possible.
3. Smart Features for a Smooth Drive
If you’re someone who loves having the latest gadgets in your car, the BE 07 will make you happy. It’ll have features like adaptive cruise control, lane-keeping assist, and emergency braking. These features not only make driving safer but also less stressful, especially on highways or during long drives.
The infotainment system will keep you connected to your music, calls, and navigation, so you’re never without what you need. Plus, all of this tech will be integrated into the car seamlessly, keeping everything easy to use.
Why It’s the Right Time for an Electric SUV
If you’ve been thinking about switching to electric, the BE 07 might just be the right moment. As fuel prices continue to climb, the cost of petrol and diesel is hitting us hard. But with electric vehicles, you’re looking at a much cheaper, more sustainable way to drive.
Plus, government incentives are making it easier than ever to buy an electric car. With affordable pricing and low charging costs, the BE 07 makes going green more accessible than ever before.
Who’s the BE 07 Perfect For?
This car is perfect for families, young professionals, or adventure lovers who want a car that’s tough, eco-friendly, and packed with features. If you love the idea of owning an electric SUV that’s both stylish and practical, the BE 07 is going to be a great fit. It’s spacious enough for your family, but with the kind of performance and luxury that will make every drive a pleasure.
What’s Next for Mahindra?
The BE 07 is just one of the many electric cars Mahindra plans to release. As the company continues to expand its EV portfolio, we can expect even more exciting models in the coming years. The BE 07 is just the beginning of Mahindra’s mission to revolutionize the electric vehicle market in India.
With Mahindra’s growing focus on electric mobility, the future of sustainable transportation in India is looking brighter every day. So, if you’ve been considering switching to an electric car, the BE 07 is worth keeping an eye on.
The Future of Driving Is Electric
The Mahindra BE 07 is shaping up to be an exciting, affordable, and eco-friendly option for anyone looking for an electric SUV. With great design, amazing tech, and a reliable range, it’s clear that Mahindra is stepping up its game when it comes to electric mobility.
If you’ve been thinking about making the switch to electric, the BE 07 could be the perfect vehicle for you. It’s affordable, practical, and it’s got everything you need to drive into a more sustainable future.
Article By
Sourabh Gupta
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