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Suzuki Motorcycle India Accelerates into EV Market with First Electric Two-Wheeler
Suzuki Motorcycle India, a significant player in the Indian automotive market, is venturing into the electric vehicle (EV) segment with its first electric two-wheeler. This move comes as part of a broader strategy to align with global trends and meet the rising demand for sustainable transportation solutions. The company’s executive vice president for sales and marketing, Devashish Handa, revealed that the product development is already at a reasonably advanced stage. However, despite the progress in development, Suzuki has yet to finalize a timeline for the launch. This delay stems from the need to iron out commercial aspects such as pricing and product placement, which are crucial for the product’s market success.
Suzuki’s approach to product development is driven by a global perspective. All products are designed for international markets, ensuring they meet diverse market needs and leverage competitive manufacturing processes. This global focus helps Suzuki introduce products that are not only innovative but also competitive on a global scale. Handa emphasized that Suzuki’s manufacturing strategy is centered on competitiveness, which is a significant factor in determining the success of new product launches, including the upcoming electric two-wheeler.
The decision to develop an electric two-wheeler is also influenced by the growing demand for EVs in India, particularly in the scooter segment. According to Handa, the demand for electric scooters has reached an inflection point, with penetration levels nearing 20%. This surge in demand indicates a significant shift in consumer preferences towards more sustainable and eco-friendly modes of transportation. The increasing popularity of electric scooters in India aligns with global trends towards electric mobility, driven by environmental concerns and government policies promoting green energy solutions.
Currently, Suzuki Motorcycle India is operating at its full installed capacity of one million units per year. This capacity reflects the company’s strong market presence and ability to meet substantial demand. However, the high demand for Suzuki’s products has prompted the company to consider expanding its production capacity. By adding new capacity, Suzuki aims to cater to the growing market demand and ensure the timely delivery of its products to customers.
In May, Suzuki Motorcycle India reported a significant increase in sales, underscoring the brand’s strong market position. The company’s sales grew by 37%, reaching 92,032 units compared to 67,040 units during the same month the previous year. This impressive growth in sales reflects the increasing demand for Suzuki’s products and the company’s ability to capture a significant share of the market.
Suzuki’s product portfolio in India includes a range of both imported and domestically manufactured bikes and scooters. Some of the popular models include the Hayabusa, V-Strom 800DE, Gixxer 250, Access, and Burgman. These models have garnered a strong following among Indian consumers, contributing to the company’s robust sales performance. The introduction of an electric two-wheeler is expected to further enhance Suzuki’s product lineup and appeal to a broader customer base seeking sustainable transportation options.
In conclusion, Suzuki Motorcycle India is poised to make a significant impact in the electric vehicle market with its first electric two-wheeler. While the company is still finalizing the commercial aspects of the product, the advanced stage of development and growing demand for EVs in India signal a promising future. Suzuki’s commitment to designing products for global markets and maintaining competitive manufacturing processes positions the company well for success. As the market for electric scooters continues to expand, Suzuki’s entry into this segment is likely to strengthen its market presence and contribute to its long-term growth.
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India’s electric vehicle (EV) market is set to witness remarkable growth in the coming decade, driven by government initiatives, infrastructure development, and technological advancements. By 2033, the annual volume of EV sales in India is projected to rise to 10 million units, up from 1.7 million in the financial year 2023-24. This dramatic growth reflects the country’s commitment to sustainable mobility and its pivotal role in the global EV revolution.
Globally, the EV market is expected to surge from $255 billion in 2023 to a staggering $2,108 billion by 2033, growing at a compound annual growth rate (CAGR) of 23%. India, with its rising urbanization and focus on reducing carbon emissions, is positioned to play a significant role in this transformation.
Growth of the Indian EV Market
India’s EV growth will not be limited to two- and three-wheelers, which currently dominate the market. Over the next decade, the adoption of electric buses, passenger cars, and even heavy-duty trucks is expected to gain traction. Key factors contributing to this growth include supportive government policies, new product launches, reduced manufacturing costs, and rapid technological advancements. The development of a robust EV ecosystem will ensure that cleaner alternatives replace traditional internal combustion engine (ICE) vehicles across all categories.
Government Support for EVs
The Indian government has been instrumental in accelerating EV adoption through initiatives like the PM E-Drive Scheme. With an outlay of ₹10,900 crore, the scheme provides subsidies for the sale of electric two-wheelers, three-wheelers, and buses. By 2025, this scheme aims to support the sale of 24.79 lakh two-wheelers, 3.16 lakh three-wheelers, and 14,028 electric buses.
Tax incentives have also made EVs more affordable for consumers. Electric cars are taxed at just 5%, compared to 28% for hybrid vehicles and 49% for ICE vehicles. These tax benefits, combined with subsidies, have leveled the playing field for EVs and encouraged their adoption across the country.
Infrastructure Development
Charging infrastructure is a cornerstone of India’s EV revolution. The government plans to invest ₹2,000 crore in setting up public EV charging stations, including 22,100 fast chargers for four-wheelers, 1,800 chargers for buses, and 48,400 chargers for two- and three-wheelers. This investment addresses range anxiety, one of the biggest concerns for EV buyers, and makes EV ownership more practical.
In addition to public chargers, ₹500 crore has been allocated to promote electric trucks, while another ₹500 crore will support hybrid and fully electric ambulances. These efforts highlight the government’s long-term vision for sustainable mobility across commercial and emergency sectors.
Semiconductor Manufacturing: A Game-Changer
Semiconductors are crucial for EVs, powering everything from battery efficiency to safety systems. To reduce dependence on imports, India is ramping up domestic semiconductor production. Partnerships with countries like the US, Japan, and Australia are helping India establish itself as a leader in this field. A government-backed semiconductor plant by 3RrdiTech Inc. exemplifies this forward-looking strategy.
By developing a local supply chain for semiconductors, India aims to lower manufacturing costs and ensure uninterrupted growth in the EV sector. This move will also benefit other industries reliant on semiconductors, such as telecom and consumer electronics.
The EV Revolution is Real
India’s EV revolution is no longer a dream but a reality in motion. With government policies, investments in subsidies, reduced taxes, and infrastructure development, the country is poised to become a global leader in the EV space. Popular models like Ola’s S1 Pro and TVS’s iQube S reflect the growing consumer interest in affordable and efficient EVs.
India’s focus on sustainability, coupled with innovation and policy support, ensures a bright future for its EV industry. As EV adoption grows, the nation will make significant strides in reducing carbon emissions and combating climate change. The EV revolution is here, and it’s only getting bigger.
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Prashant Sharma
Skoda Auto India is set to transform the Indian EV market by introducing an affordable electric vehicle (EV). The automaker has already announced the Enyaq and Elroq EVs, with the Kylaq compact SUV following soon after. The Kylaq, priced at ₹7.89 lakh (ex-showroom), aims to attract a broader audience in the Indian market.
The Enyaq and Elroq will debut next year as Skoda’s first EVs in India. Initially, they will be imported as completely built units (CBUs), but Skoda may assemble them locally based on demand. The Enyaq made its Indian debut at the 2024 Bharat Mobility Global Expo, while the Elroq is a globally launched compact SUV. These launches represent Skoda’s first steps into India’s growing EV market.
By 2027, Skoda plans to introduce a low-cost EV designed specifically for India. Reports suggest that this affordable EV will be manufactured locally at the Aurangabad facility to keep prices competitive. Skoda aims to achieve a cost-effective structure through localization of production and components. The EV’s design will likely resemble the Skoda Kushaq, offering a stylish and modern look.
The new EV will use Skoda’s MEB platform, tailored for electric vehicles. The Indian version is expected to feature a basic front-wheel-drive variant to balance cost and performance. Although rumors of an Epiq EV in India have surfaced, Skoda has not confirmed these plans.
Skoda is focusing on affordability by combining competitive pricing with local production. The company believes that high sales volumes and consistent demand are essential to recovering initial investments in local manufacturing. This strategy positions Skoda as a strong contender in India’s budget-friendly EV segment.
The introduction of locally manufactured EVs could change India’s automotive landscape, where affordable options are still limited. Skoda’s approach aligns with increasing consumer demand for eco-friendly vehicles and government initiatives promoting electric mobility.
Skoda’s affordable EVs are expected to attract mass-market consumers, driving EV adoption in India. By focusing on pricing, innovation, and local production, the company aims to deliver a product that meets consumer needs while supporting sustainable development.
Article By
Prashant Sharma
Electric vehicles (EVs) have become a popular choice for two-wheeler buyers in India, offering a sustainable alternative to internal combustion engine (ICE) vehicles. However, one recurring concern often debated on social media and forums is the cost of battery replacements. Many claim that replacing an EV battery could ultimately make owning an EV as expensive as an ICE vehicle. But is this really true?
The battery, often referred to as the heart of an EV, typically lasts 8-10 years before needing a replacement. While some argue that battery replacement costs are exorbitant, these opinions are often based on hearsay rather than facts. To clear the confusion, we’ve conducted a detailed market analysis of battery replacement prices for India’s top two-wheeler EV brands, including Ola, Ather, Bajaj Chetak, Vida, and TVS. This guide will help you make an informed decision.
Understanding EV Battery Types and Capacities
Most electric two-wheelers are powered by lithium-ion batteries, with capacities ranging from 2 kWh to 5 kWh, depending on the model and price segment. Larger capacity batteries typically cost more. However, it’s important to note that batteries don’t degrade all at once. They consist of multiple cells that gradually lose efficiency over time, leading to reduced range. Many of these cells are repairable, which can extend the battery’s overall lifespan and delay the need for a full replacement.
Battery Prices of Popular EV Two-Wheelers
Ola Electric
Ola Electric, a major player in the EV market, offers scooters with battery capacities ranging from 2 kWh to 4 kWh. The replacement cost for Ola S1X (2 kWh) is approximately ₹55,000, while the 4 kWh variant ranges between ₹80,000 and ₹85,000. The flagship Ola S1 Pro’s battery is priced between ₹87,000 and ₹90,000. Other models like the Ola S1 Air and S1 X+ have battery prices around ₹70,000.
Bajaj Chetak
Bajaj Chetak has been a trusted name in the Indian market for decades, now continuing its legacy with EVs. The Chetak models feature battery capacities of 2.8 kWh to 3.2 kWh, and their replacement prices range from ₹60,000 to ₹80,000. The cost largely depends on the model and the battery’s condition over time.
Ather Energy
Known for its premium electric scooters, Ather offers models like the Ather 450X and Ather Rizta, powered by 2.9 kWh and 3.7 kWh batteries. Ather’s battery replacement costs are generally between ₹60,000 and ₹80,000. The Ather 450X, for instance, has a battery price of ₹65,000 to ₹70,000, while the higher-capacity 450X (3.7 kWh) costs ₹80,000.
Vida by Hero
Hero-backed Vida electric scooters, such as the V1 Pro and V1 Plus, come with 3.9 kWh and 3.4 kWh batteries, respectively. These scooters are equipped with removable batteries, making charging convenient. Battery replacement for the V1 Pro is priced at ₹85,000, while the V1 Plus costs around ₹75,000.
TVS Motors
TVS stands out with its iQube ST, which features an impressive 5.1 kWh battery. Although this model hasn’t hit the market yet, its replacement cost is estimated to be around ₹90,000. The TVS iQube (3.04 kWh) battery replacement costs ₹60,000 to ₹70,000.
Conclusion
Battery replacement costs vary significantly depending on the brand and model, with prices ranging from ₹55,000 to ₹90,000. While the initial cost may seem high, the long lifespan and potential for repairable cells make EV ownership a practical choice over time. As technology evolves and more affordable options emerge, EVs are becoming an increasingly viable and sustainable alternative to traditional ICE vehicles.
Article By
Prashant Sharma
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