EV news
Mahindra Surges in EV Market as New Models Drive Growth

Mahindra & Mahindra is all this and more in the electric vehicle (EV) segment in India. Once seen as the minnows of this fastselling sector, it now sits amongst the biggest beasts in the bn marketplace. Owing to the robust debut of its two new EVs, the XEV 9e and the BE 6, Mahindra’s stake in the electric passenger car sector has risen. In just one month, the company’s market share surged from 5.3% in February — to 15.8% in March, according to BNP Paribas report.
The spearheads of this movement are the XEV 9e and BE 6 models. Both share the INGLO platform which has been developed by Mahindra for EVs, with features that seem to suit the interests of most modern Indian customers. Pricing well north of ₹20 lakh, consumers are drawn to the extended range, fleet-footed performance and out-there tech of the models.
The XEV 9e, for instance, is priced from ₹21.90 lakh (ex-showroom) for the base variant, which gets a 59 kWh battery that returns a driving range of 542 km. The high-end variant gets a bigger 79 kWh battery that delivers a fantastic 656 km and 286 bhp at ₹30.50 lakh. The BE 6, a smaller and sportier SUV, is priced from ₹18.90 lakh and comes with up to 683 km range in the top varioant.
Fast charging, one reason for their appeal Both cars have LFP battery packs that can be charged from 20% to 80% in just 20 minutes with a 175 kW DC fast charger. Additionally, the XEV 9e wows on the inside, with a triple-display layout incorporating three 12.3-inch screens and advanced driver assistance technologies. However, the BE 6 is sets itself apart with performance — going from 0 to 100 kmph in 6.7 seconds.
So the new products reflect the trend of established old-timers catching up to early EV players with competitive products. In fact, Mahindra’s sales growth has been one of the biggest month-on-month gains seen in the Indian EV space thus far.
JSW MG Motor still remains a strong player while Mahindra has catched up very fast. Its market share fell from 36.8 percent in February to 31.6 percent in March, but it is still in second place. With its Battery as a Service (BaaS) model, the company has disrupted the market by letting customers purchase EVs without the batteries and pay to use the battery capacity based on distance driven. So this has brought down the up-front purchase price, which is one of the biggest hurdles to EV adoption.
The aforementioned MG Windsor EV is an example (price without the battery starts at ₹9.99 lakh). After that, customers pay ₹3.5/km for battery rental. The smaller of the two, the MG Comet EV, is the most affordable at ₹4.99 lakh and ₹2.5/km rental, while the MG ZS EV starts at a more premium ₹13.99 lakh and ₹4.5/km rental, but has a 461 km range.
MG Motor has been able to widen its customer base with this kind of pricing mechanism. Additionally, the company has joined forces with Vidyut and Bajaj Finance to bolster its business strategy by reducing operational expenses by around 40% compared to conventional fuel-powered cars. And if October is anything to go by, MG is in a strong position – despite a March dip in market share, it’s an increasingly popular choice among loyal buyers, and with fresh product on the way, MG is set for a competitive few years ahead.
Tata motors leads the electric passenger vehicle market segment. In March, Tata had a 38.3% market share, a slight drop compared to last month, but still far ahead of rivals. Tata’s line-up of EVs comprises of some of the country’s top-selling models like the Nexon EV, Punch EV and Tiago EV — cars that cover various price brackets and attract a large group of customers.
Tata, on the other hand, has not adapted the BaaS model and does not intend to carry battery assets on its balance sheet — unlike MG Motor. Instead, it favors a conventional ownership and financing model. Tata’s strategy has paid off, at least so far; electrics made up 10.4% of the automaker’s total passenger vehicle sales in March.
In the future, Tata is set to introduce its Harrier EV and Sierra EV later this year and its Avinya EV in the near future. That may help the company protect its leadership as competition heats up.
India’s market for electric vehicles is booming on all fronts. EV penetration in the passenger car segment, at 2.9% in March, was at 2.5% in February. Three-wheelers lead the charts with 59.3 percent electrification, followed by two-wheelers at a distant 8.6 percent.
The competition to be the leader in EVs is only going to heat up, with more and more automakers flooding the market, alongside new business models and improved infrastructure.
Article By
Sourabh Gupta
Blog
MG’s Cyberster: India’s Upcoming Premium Electric SUV Set to Launch in July 2025

A Bold Step Into India’s Luxury EV Market
So, MG is about to bring out something pretty cool — the Cyberster, a premium electric SUV, expected to launch around July 2025. It’s their way of stepping up in India’s electric vehicle game and offering something that’s not just green, but also stylish and packed with tech.
EVs are getting popular here, and MG wants to be part of that wave, especially for folks who want a good-looking, comfy ride that’s loaded with modern features.
Striking Design Meets Cutting-Edge Technology
We don’t have all the info yet, but the Cyberster looks sharp. Think sleek and sporty, something that’ll catch eyes on the road.
Inside, expect lots of screens, smart features, and safety tech — basically, everything you’d want to make your drive smooth and fun. Whether it’s a quick city run or a weekend escape, this car’s aiming to make every trip enjoyable.
Performance That Packs a Punch
If you’re paying for a premium electric SUV, you want it to perform, right? While details are still under wraps, MG usually doesn’t disappoint. Expect a good driving range and enough power to make driving fun.
And with fast charging, you won’t be stuck waiting around forever — a big plus for busy folks.
What the Cyberster Means for Indian Consumers
This car means more choice for buyers who want a premium EV. The market is heating up, and it’s great because it gives you options that fit your style and budget.
MG is known for giving good value, so this might be a premium ride without the crazy premium price tag.
Growing Competition: A Win for Buyers
More companies entering the EV space means the competition’s getting fierce — Tata, Mahindra, Hyundai, and now MG all want your attention.
That means better cars, better prices, and more charging stations popping up, making EVs easier to own.
MG’s Vision for India’s EV Future
The Cyberster is just the start for MG. They’re clearly aiming to be a big player in India’s EV scene by giving buyers stylish, tech-packed cars.
As India moves toward greener transport, cars like this will help make electric vehicles the new normal.
Article By
Sourabh Gupta
Blog
India’s EV Market Heats: More Players, More Competition

The Electric Vehicle Battle Is Just Getting Started
You know how things are changing fast with electric vehicles here in India? Well, it’s no longer just a couple of companies in the game. Tata and Mahindra have been leading for a while, but now Maruti, Toyota, and Hyundai are jumping in too. It’s turning into a proper race, and that’s great news for anyone thinking about buying an EV.
More players mean more choices, and when companies compete, it usually means better deals and cooler cars for us.
New Entrants Bring Fresh Energy
Maruti Suzuki is like the go-to brand for most Indian families because their cars are affordable and reliable. Now, if they start selling EVs, it’s going to make electric vehicles a lot more reachable for everyday folks.
Then you have Toyota and Hyundai, which have been working on electric cars globally for years. They’re bringing that know-how to India, which means better technology and cars designed to handle our roads and conditions.
This fresh blood is going to push everyone to do better, which is a win for all of us.
What This Means for Consumers
For buyers, this is the best time to consider an EV. You’ll get a wider choice of vehicles — from simple and affordable models to fancy ones packed with features.
Also, with so many companies competing, expect better batteries that last longer, faster charging times, and prices that won’t scare you away.
Charging stations will become more common, making it easier to own and use an EV without stress.
Challenges for Established Players
Tata and Mahindra have done well so far, but now the heat’s on. They’ll need to keep improving their cars and customer service to stay ahead.
More competition means prices might get friendlier, and cars will keep getting better, which is good news for everyone.
The Road Ahead: A Win for India’s Green Future
All this competition will speed up EV adoption, which means cleaner air and less pollution.
With more companies investing in EVs, we’ll see more charging points, better batteries, and more jobs related to green technology.
The future looks electric, and it’s shaping up to be an exciting ride.
Article By
Sourabh Gupta
Blog
Tata Motors Sets Sights on Dominating 50% of India’s EV Market

A Bold Ambition in a Growing Industry
Tata Motors isn’t just aiming to be in the EV race — they want to lead it. A recent ET Auto report says Tata wants to grab half of India’s electric vehicle market, which is a pretty big deal.
India’s EV scene is growing fast. More people are thinking about electric cars because petrol prices keep climbing, and folks want cleaner air. With all this happening, Tata’s shooting for the top spot, wanting to hold a massive share of the market.
Where Tata Motors Stands Today
Right now, Tata is the go-to name when it comes to EVs in India. The Nexon EV is one of the best-selling electric SUVs in the country. They’ve also got other models like the Tiago EV and Tigor EV that cover different budgets and needs.
But Tata knows it can’t just sit back and relax. Other brands like Mahindra, MG, and Hyundai are also pushing hard. Tata’s got to keep coming up with new stuff and get better if they want to stay ahead.
How Tata Plans to Achieve Its 50% Goal
So, how do they plan to take over half the market? They’ve got a few things lined up:
Expanding Its EV Lineup
Tata’s working on some cool new electric cars like the Harrier EV, Curvv EV, and the fancy Avinya. These options will give customers more choices, whether they prefer something small and practical or large and luxurious.
Building More Charging Stations
One of the biggest worries about EVs is charging. Tata’s working with Tata Power to set up more chargers across cities and towns. The easier it is to charge, the more people will want to buy EVs.
Making Batteries in India
Batteries are the priciest part of EVs, and importing them adds to the cost. Tata wants to make batteries right here in India, which should help bring prices down.
Going After Fleets and Government Buyers
Tata’s not just focusing on people buying cars for themselves. They’re also selling EVs to taxis, delivery companies, and government fleets. That’s a smart move because these buyers buy in bulk.
Challenges Ahead
It won’t be a smooth ride, though. Tata still has some bumps to cross:
- Battery supply might not always keep up with demand.
- Other companies are catching up fast.
- Not all towns have enough charging points yet.
- Convincing people outside cities to switch to EVs takes time.
The Road Ahead
Tata wants to own half of India’s EV market, and while that’s a huge goal, they have the right plan and the brand to pull it off. For buyers, this means better cars and more choices soon. For India, it’s a cleaner, greener future.
Article By
Sourabh Gupta
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