In India’s fast-growing EV space, Tata Motors isn’t just participating — it’s dominating. And now, they’re setting their sights even higher. As per a recent report from ET Auto, Tata Motors is aiming to capture 50% of the country’s EV market in the coming years.

It’s a bold goal. With fresh competition entering from every direction — from global automakers to Indian startups — is Tata biting off more than it can chew, or are they just getting started?

Let’s break down where things stand — and what it’ll take to actually pull it off.

Tata Is Leading — But Not Alone Anymore

Let’s start with the numbers. Today, Tata Motors commands over 70% of India’s passenger EV segment. The Nexon EV is easily the best-selling electric car in the country, and the Tiago EV has made affordable electric mobility more accessible than ever before.

But what’s clear is that this lead won’t last forever unless Tata steps up. Companies like Hyundai, Mahindra, MG, and even BYD are ramping up their presence, and they’re coming in strong.

Tata’s 50% target feels more like a strategic defense plan than a boast.

What’s Driving Tata’s Ambition?

Tata’s not just selling electric vehicles — it’s building an ecosystem. And that’s what gives them a real shot at hitting this ambitious target.

New Models in the Pipeline

We’ve already seen early teasers of upcoming EVs like the Curvv, Harrier EV, and the futuristic-looking Avinya. Each one is aimed at a different audience — from young professionals to premium car buyers.

A Charging Network That Actually Exists

Thanks to Tata Power, they’ve already set up over 1,000 public chargers. For buyers in cities, this takes away a big chunk of “range anxiety” and helps make EVs feel like a regular, usable choice.

Made-in-India Batteries

One of the biggest roadblocks for EVs in India is high battery costs. Tata’s push for local battery manufacturing could solve this, reducing costs, improving availability, and giving them an edge over rivals who still rely on imports.

Commercial + Government Buyers

Besides private customers, Tata is focusing on commercial fleet buyers and government programs. That’s smart — fleet sales often move in bulk and can push volume quickly.

The Challenges Are Real

No matter how strong Tata’s strategy looks, there are serious hurdles ahead.

• Charging networks still don’t reach Tier-2 and Tier-3 cities 
• Battery components are globally volatile, and supply chain issues aren’t fully resolved 
• Consumer education outside urban areas is still lacking 
• And let’s be honest: many Indian buyers are still skeptical of electric mobility 

Tata Motors isn’t playing the short game. Their 50% EV market share target is a signal to investors, buyers, and rivals that they intend to stay on top, not just today, but in the next decade.

Will they make it? That depends on how fast India adapts and how well Tata can keep up with expectations.

But if any Indian brand is ready to bet on electric, it’s Tata.

Article By
Sourabh Gupta

The Iconic Chetak Is Evolving—Here’s What We Know

Remember the Bajaj Chetak? If you grew up in India, chances are you’ve seen one buzzing around your neighborhood. Well, it’s back in the spotlight—this time with an electric twist. Bajaj is reportedly working on a new EV called the Chetak 3001, and if leaks are to be believed, it’s already being tested in Ladakh.

The company hasn’t officially confirmed anything yet, but the buzz is real. It looks like Bajaj is gearing up to give its popular electric scooter lineup a fresh new boost, without overcomplicating things.

Chetak 3001 Rumored Specs: Practical and Built for the City

If the whispers are true, the Chetak 3001 is going to come with a 3.1 kW motor and a 3 kWh battery—a setup that should make it ideal for urban commuting. The top speed? Around 62 km/h, which is more than enough for your daily rides to work, the market, or college.

Here’s a quick snapshot of what we might get:

• 3.1 kW electric motor
• 3 kWh lithium-ion battery
• Top speed of ~62 km/h
• Estimated range close to 100 km

In short, this scooter seems built for practicality, not racing. Perfect if you’re tired of petrol prices and just want something reliable and easy to charge.

What’s New Compared to the Current Chetak?

The current-gen Chetak is already known for being a no-nonsense, dependable electric scooter. But the 3001 version might be a little sharper, a little smarter.

Think of it as a mid-cycle update: maybe better pickup, slightly more battery efficiency, and possibly some smarter tech (without going overboard). It’s not trying to beat Ather or Ola in flashy features—it’s about keeping things simple and functional, but better.

If you’re someone who liked the original Chetak but wanted a little more “oomph,” the 3001 could be your sweet spot.

Features That Could Make It Stand Out

Now, Bajaj hasn’t said much, but based on spy shots and industry trends, the 3001 might include:

• A refreshed digital dashboard 
• Bluetooth connectivity 
• Better weather protection 
• A slight design tweak—maybe a new headlamp or side panel shape 
• Possibly improved regenerative braking or ride modes 

Nothing wild—but enough to make a difference in your everyday experience.

Launch Timeline: When Will the Chetak 3001 Arrive?

There’s no official date, but many believe Bajaj could drop a teaser towards end of 2024, with a full launch by early 2025. Given how fast the EV space is moving, they’re probably not going to wait too long.

The EV Scooter You Can Count On?

If you’re not looking for high-end tech and just want a solid, stylish, and easy-to-maintain electric scooter, keep your eye on the Chetak 3001. It’s shaping up to be a commuter’s friend, especially for people who appreciate Bajaj’s legacy of durable rides.

This scooter might not make headlines for speed, but it might just become the EV you see everywhere on Indian roads.

Article By
Sourabh Gupta

If you’ve been thinking about switching to an electric SUV but were waiting for the right time, this might be it. MG Motor India just made a surprise move: it has cut the prices of the ZS EV by up to ₹4.44 lakh. Yep, you read that right.

With this bold step, MG isn’t just grabbing attention—it’s making a serious play in India’s competitive electric vehicle market.

Here’s What the New Prices Look Like

The updated ex-showroom prices are:

• Excite: ₹18.98 lakh (down from ₹23.38 lakh)
• Exclusive: ₹23.98 lakh (earlier ₹27.90 lakh)
• Essence: ₹20.49 lakh (newly introduced)

So yes, this is one of the biggest price corrections we’ve seen for a premium EV in India. And it’s MG’s way of telling potential buyers: “Now’s the time.”

Why Did MG Cut the Prices?

There’s no denying that the EV space in India is getting crowded. With Tata Nexon EV, Mahindra XUV400, and even newer players like BYD trying to grab market share, MG had to act—and it did.

This price drop does three smart things:

1. Makes the ZS EV a lot more attractive to price-sensitive buyers
2. Places it closer to Tata Nexon EV Max and XUV400’s top trims
3. Repositions MG as a strong value-for-money premium EV player

Also, MG has been localizing its parts and refining its production for a while now, so this move likely reflects better margins behind the scenes.

Still the Same Feature-Packed SUV

What makes this more exciting is that nothing has been cut from the car itself. You’re still getting:

• A 50.3 kWh battery pack with up to 461 km range (ARAI)
• 0 to 100 km/h in just under 9 seconds
• A massive panoramic sunroof, 360-degree camera, wireless updates
• Level 2 ADAS safety, 6 airbags, and a 5-star Euro NCAP rating

It’s still the same smart, sharp-looking SUV—but now at a much smarter price.

Why This Matters for Buyers

This isn’t just a discount—it’s a real price correction. And that means more people who were previously on the fence might now leap into EV ownership.

If you were comparing top-end variants of the Nexon EV or the XUV400, the ZS EV now gives you an upgrade path—with more space, better range, and premium features—without the huge jump in price.

Plus, MG’s growing EV service network and charging partnerships mean owning one has never been easier.

This move by MG is likely to shake up the EV segment in India. While most brands are still figuring out pricing strategies, MG just went ahead and made the ZS EV way more accessible.

If you’ve been eyeing an EV that feels like a proper upgrade, this might be the nudge you needed.

Article By
Sourabh Gupta