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Centre Plans Stricter Localization Rules in New EV Subsidy Scheme, Boosting India’s EV Sector Growth

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A core objective of the Centre’s EV subsidy schemes is to boost localization and strengthen domestic industry growth. (Image: Pixabay)

Center plans to revise the localization rules of its new electric vehicle (EV) subsidy scheme, thus promoting the rapid development of the Indian EV sector. By doing this, the government would be stepping out of the old way of doing things in the promotion of domestic manufacturing in the EV sector. The Ministry of Heavy Industries (MHI) has recently publicized its intention to introduce more strict regulations upon original equipment manufacturers (OEMs) which should be fulfilled in order to receive subsidies, which is a movement reflecting the adoption of EVs and industrial growth in India.

At a meeting, presided by the MHI secretary Kamran Rizvi in the New Delhi region, it was announced that the phased manufacturing program, which has been a cardinal part of the EV schemes held by the government, is going to be “altered and corrected in line with the growth of the Indian industry.” This move forms part of the PM E-Drive plan, which is the modified version of the FAME (Faster Adoption and Manufacturing of Electric and Hybrid vehicles) initiative that was previously in effect. The PM E-Drive scheme has been earmarked by the government for the allocation of ₹10.900 crore, which means the government’s commitment to the sector is a long-term one.

For instance, while battery packs were among the components expected to be produced in India, battery cells—a crucial part of these packs—were allowed to be imported, given India’s current inability to produce them domestically. However, the final assembly of these battery packs still had to take place within the country. Under the new rules being introduced, the government aims to tighten these localization requirements further.

Stricter Localization Rules in the Pipeline

The upcoming changes to the localization rules under the PM E-Drive scheme are expected to be stricter than those under the FAME initiative. According to government officials, the new framework will reflect the rapid expansion of India’s domestic manufacturing capabilities in the EV sector. The Automotive Research Association of India, a research arm of the MHI, is currently conducting consultations with industry stakeholders to assess the feasibility and impact of the proposed changes.

A senior government official involved in the process mentioned that consultations are ongoing, and the revised rules are likely to be announced within the next couple of weeks. The official further stated that the government is committed to ensuring that the new localization rules will push the industry to innovate while also promoting sustainable manufacturing practices.

The government’s move to enforce stricter localization requirements comes at a time when the Indian EV market is experiencing significant growth. Minister of Heavy Industries HD Kumaraswamy, who also spoke at the event, highlighted that the FAME scheme had already helped boost EV adoption rates across multiple vehicle segments. According to Kumaraswamy, the initiative helped push EV penetration to 5-7% in key segments like two-wheelers, three-wheelers, and electric buses, which are crucial for mass transportation in India.

Challenges Ahead: Domestic Production of Key Components

While the government’s push for localization  ambitious, certain challenges remain, particularly in the production of high-tech components like battery cells. Although India has made strides in producing battery packs, battery cells continue to be imported due to the lack of domestic manufacturing capabilities.

The industry has expressed concerns over the feasibility of phasing out the import of certain components in the near term. Experts believe that it may not be entirely practical to mandate domestic production of all EV components immediately, given the technological and infrastructural gaps that still exist in India.

Despite these challenges, the government remains optimistic. The revised localization rules aim to strike a balance between promoting domestic production and ensuring that manufacturers have access to the necessary components to continue scaling up EV production in the country. Industry consultations will help the government fine-tune the final details of the programme.

PM E-Drive: The Next Step in India’s EV Journey

The introduction of the PM E-Drive scheme marks a pivotal moment in India’s efforts to become a global leader in the EV space. By tightening localization requirements, the government is not only fostering domestic manufacturing but also aligning with its broader environmental goals.

The ₹10,900 crore outlay for the PM E-Drive scheme is expected to provide much-needed support to both established and emerging players in the Indian EV market. Additionally, the scheme is designed to address some of the gaps identified in the earlier FAME initiative, ensuring that India continues to push forward in its EV adoption journey.

As India gears up to revise its localization rules, the country is set to witness a significant transformation in its EV industry. By pushing OEMs to produce more components locally, the government hopes to build a robust domestic EV ecosystem, one that will support its long-term goals of reducing carbon emissions, boosting economic growth, and positioning India as a leader in the global EV market.

The upcoming weeks will be crucial as the government finalizes  new localization rules and announces the official guidelines for the PM E-Drive scheme. Manufacturers, industry stakeholders, EV enthusiasts alike will be watching closely to see how these changes will impact India’s rapidly growing EV sector.

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Kia and Hyundai Set to Surpass 100,000 EV Sales by October End

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Hyundai electric vehicles parked together, highlighting the company's growth in the EV market.

Kia and Hyundai Set to Exceed 100,000 EV Sales

Kia and Hyundai are on track to surpass 100,000 electric vehicle (EV) sales by the end of October. A report from Yonhap News on October 13 revealed that these two South Korean automakers have achieved a significant sales increase of 30.3% compared to last year.

Current Sales Figures

Currently, the companies have reported a total of 91,348 EVs sold. Kia experienced impressive growth, with an 80.3% rise, totaling 43,051 units. Hyundai recorded a more modest increase of 4.5%, selling 48,297 units. Analysts predict that their combined sales will exceed 100,000 by month’s end.

Upcoming IPO and Supply Chain Investments

Hyundai Motor plans to raise ₹27,870 crore through an IPO scheduled for October 15. This move aims to strengthen its position in the EV market. The company seeks to enhance its supply chains for key components like battery packs, powertrains, and battery cells. Investments in charging infrastructure are also a priority.

Ambitious EV Vision

Tarun Garg, Chief Operating Officer of Hyundai Motor India, emphasized the company’s ambitious EV vision. He announced the upcoming launch of the Creta EV, followed by three additional models designed to boost sales further.

Commitment to Electric Mobility

Both companies demonstrate strong commitment to electric mobility, responding to growing consumer demand for EVs. As the automotive landscape shifts toward sustainability, Kia and Hyundai position themselves to capitalize on this trend.

Industry Trends and Future Outlook

The positive sales trajectory aligns with broader industry trends. More consumers show interest in electric vehicles due to their environmental benefits and advancements in technology. Commitment to local supply chains for EV components is expected to enhance production efficiency and reduce costs over time.

A Pivotal Moment in the EV Market

As Kia and Hyundai innovate and expand their electric offerings, their strategies may serve as models for other automakers. Surpassing 100,000 EV sales marks a pivotal moment in their journey to become leaders in the electric vehicle market.

Conclusion

Kia and Hyundai’s efforts to expand their electric vehicle lineup and infrastructure are set to yield positive results. These initiatives will contribute to a greener future and establish a precedent in the automotive industry.

Article By

Prashant Sharma

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Hyundai Creta EV: The Future of Family SUVs in India

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Hyundai Creta pc-zeenews

Hyundai Motor Company has officially confirmed the launch of the highly anticipated Creta EV, set to arrive in the Indian market in January 2025. This announcement marks an important milestone in Hyundai’s strategy to expand its electric vehicle (EV) lineup, which aims to introduce three additional mass-market EVs by 2027. The Creta EV’s unveiling follows a recent record initial public offering (IPO) that raised $3.3 billion, a move that positions Hyundai for aggressive growth in one of the world’s fastest-growing automotive markets.

Hyundai Creta pc-zeenews

Hyundai Creta pc-zeenews

Production for the Creta EV is expected to begin in December 2024 at Hyundai’s manufacturing facility in Chennai, which has been a key contributor to the company’s success in India since 1998. The Creta EV will closely resemble its internal combustion engine (ICE) counterpart, with design modifications that cater specifically to the EV market. These updates include a closed-off front grille with a charging port, new bumpers, and aerodynamic alloy wheels that enhance the vehicle’s overall efficiency.

The interior of the Creta EV will maintain much of the cabin layout found in the standard model, while incorporating modern features. A new steering wheel inspired by Hyundai’s Ioniq 5 will be part of the interior enhancements. The cabin focuses on comfort and functionality, catering to families and their extended culture in India.

Powering the Creta EV will be a 45 kWh battery pack, paired with a front-axle-mounted electric motor. This setup mirrors that of Hyundai’s Kona EV, delivering a robust performance with an output of 136 horsepower and 255 Nm of torque. The electric SUV is projected to offer an impressive driving range of up to 450 kilometers on a single charge, making it a competitive option in the burgeoning EV market.

Hyundai aims to price the Creta EV competitively, keeping it under ₹20 lakh. This strategic

Hyundai Creta pc-zeenews

Hyundai Creta pc-zeenews

pricing places the Creta EV in direct competition with popular models like the Tata Curvv EV, MG ZS EV, and the upcoming Maruti Suzuki EVX. By prioritizing affordability, Hyundai seeks to capture a significant share of India’s growing EV market.

Beyond the Creta EV, Hyundai plans to introduce several other electric models in the coming years. Among these is the Inster EV, expected to launch in India by 2026. The Inster will utilize the E-GMP (K) platform, designed specifically for electric vehicles. This model will feature battery packs with capacities of 42 kWh and 49 kWh, offering ranges of up to 300 kilometers and 355 kilometers, respectively.

Hyundai’s upcoming lineup also includes the next-generation Grand i10 Nios EV and the updated Venue EV, both slated for debut between 2026 and 2027. This expansion of Hyundai’s electric vehicle portfolio reflects the company’s commitment to meeting the diverse needs of Indian consumers.

A crucial element of Hyundai’s strategy is a high level of localization in its production processes. This approach is essential for keeping costs down and enabling competitive pricing. By localizing production, Hyundai aims to make electric vehicles more affordable while also aligning its offerings with the preferences of Indian consumers.

The Indian electric vehicle market is experiencing rapid growth, fueled by government incentives promoting EV adoption and increasing environmental awareness. As consumers become more aware of the benefits of electric mobility, Hyundai’s focus on a diverse range of electric vehicles positions the company favorably within this expanding market.

Hyundai recognizes the competitive landscape in the Indian EV sector, facing challenges from established players like Tata Motors and MG, as well as new entrants. Each of these competitors is launching innovative electric models to meet the evolving demands of Indian consumers. To maintain its competitive edge, Hyundai must continue to innovate and deliver high-quality, localized vehicles that resonate with buyers.

Hyundai Creta pc-zeenews

Hyundai Creta pc-zeenews

The launch of the Creta EV and other upcoming models signifies a pivotal moment for Hyundai, solidifying its presence in the Indian automotive market. Known for its stylish and reliable vehicles, Hyundai’s transition to electric mobility aligns with changing consumer preferences and environmental concerns.

As the automotive landscape evolves, Hyundai’s commitment to sustainability and innovation will be crucial in shaping its future success. The anticipated launch of the Creta EV in January 2025 has already generated considerable excitement among consumers and automotive enthusiasts alike.

In conclusion, Hyundai’s plan to launch the Creta EV along with additional mass-market electric vehicles highlights its dedication to the Indian market and the increasing demand for sustainable transportation. With a focus on affordability, performance, and innovative design, Hyundai is set to make a significant impact on the Indian electric vehicle landscape. As the company prepares for the arrival of the Creta EV, it is clear that Hyundai is ready to tackle the challenges and opportunities presented by this rapidly evolving sector, ensuring a bright future for electric mobility in India.

Aritcle By
Prashant Sharma

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Volkswagen’s CMP 21 Platform: The Future of Affordable Electric Cars in India

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Volkswagen's CMP 21: Affordable EVs for India

Volkswagen is gearing up to launch a fresh lineup of electric vehicles (EVs) in India. The company will use the CMP 21 platform, a more affordable and flexible option. Originally developed in China, this platform is set to help Volkswagen compete with other electric models like the Tata Harrier EV and Hyundai Creta EV.

What is the CMP 21 Platform?

The CMP 21 (China Main Platform) is a versatile structure that supports vehicles ranging from 4.3 to 4.8 meters in length. It allows Volkswagen to produce electric versions of popular models such as the Volkswagen Taigun and Skoda Kushaq. With a focus on affordability and flexibility, Volkswagen aims to tap into the growing demand for electric vehicles in India.

Volkswagen’s Plan for 7-Seater Electric SUVs

In addition to smaller models, Volkswagen is also looking at using the CMP 21 platform to develop a 7-seater electric SUV. This SUV will compete with upcoming larger electric vehicles like the Tata Safari EV and Mahindra XUV.e9. With the market for electric SUVs growing rapidly, Volkswagen wants to ensure it has a strong competitor in this segment.

Why This is Important: By offering a variety of electric SUVs, Volkswagen will appeal to a broader range of customers, from individuals seeking compact models to families needing larger vehicles.

Expanding to Electric MPVs

Volkswagen is also exploring the possibility of creating an electric MPV (Multi-Purpose Vehicle) using the CMP 21 platform. This would allow the company to expand its product lineup further and compete across different segments. Given the diverse needs of Indian consumers, offering a range of electric vehicles is crucial for market success.

Overcoming Previous Challenges

Volkswagen has faced challenges in its EV journey. The company previously worked on a project known as the PEAK EV, but the project was canceled due to high costs. Instead of continuing with that costly approach, Volkswagen decided to shift focus to the more affordable CMP 21 platform, which aligns better with Indian market needs.

Expected Features of the CMP 21 Platform

Although specific details about the CMP 21 platform are not fully disclosed, some key features are expected. The platform will likely offer rear-wheel drive as the standard option, with an all-wheel drive option provided through dual motors. This flexibility gives Volkswagen the opportunity to offer both budget-friendly and performance-focused models.

Battery Capacity and Flexibility

One of the major strengths of the CMP 21 platform is its ability to support a wide range of battery sizes, from 40kWh to 80kWh. This flexibility allows Volkswagen to cater to different customer preferences. For city driving, customers can choose smaller batteries, while those needing longer range for highway trips can opt for larger batteries.

Why This Matters: Battery options are crucial in the EV market. Offering varied capacities ensures Volkswagen can attract a wider audience.

Passenger Space and Comfort

Volkswagen is expected to offer spacious interiors in its CMP 21-based vehicles. The platform is anticipated to have a wheelbase of around 2,771mm, similar to Volkswagen’s existing ID.4 model. This will ensure that even the smaller vehicles built on this platform provide ample room for passengers. In India, where comfort and practicality are top priorities, this feature will be a major selling point.

Launch Timeline for Volkswagen’s Electric SUV

Volkswagen plans to launch its first CMP 21-based electric SUV in India by mid-2027. The company is confident that this new lineup of affordable electric vehicles will be well-received in the Indian market. With a few years to refine its product, Volkswagen expects the CMP 21-based EVs to meet the demands of Indian consumers.

Why India’s EV Market is Key for Volkswagen

India’s electric vehicle market is growing rapidly. Both domestic and international automakers are racing to release new models. Volkswagen, with its flexible and cost-effective CMP 21 platform, is positioning itself as a key player in this space. By offering affordable yet high-quality EVs, Volkswagen aims to capture a significant portion of the market.

What’s Next: The company’s shift to the CMP 21 platform, combined with its decision to abandon the expensive PEAK EV project, shows a clear commitment to making EVs accessible to a broader audience.

Government Support for EV Adoption

The Indian government is pushing for increased electric vehicle adoption by offering incentives and developing infrastructure. Automakers like Volkswagen are well-positioned to benefit from these policies. With the expected release of its first CMP 21-based SUV in 2027, Volkswagen is poised to make a significant impact on the Indian EV market.

Aritcle By
Prashant Sharma

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