EV updates
Centre Plans Stricter Localization Rules in New EV Subsidy Scheme, Boosting India’s EV Sector Growth

Center plans to revise the localization rules of its new electric vehicle (EV) subsidy scheme, thus promoting the rapid development of the Indian EV sector. By doing this, the government would be stepping out of the old way of doing things in the promotion of domestic manufacturing in the EV sector. The Ministry of Heavy Industries (MHI) has recently publicized its intention to introduce more strict regulations upon original equipment manufacturers (OEMs) which should be fulfilled in order to receive subsidies, which is a movement reflecting the adoption of EVs and industrial growth in India.
At a meeting, presided by the MHI secretary Kamran Rizvi in the New Delhi region, it was announced that the phased manufacturing program, which has been a cardinal part of the EV schemes held by the government, is going to be “altered and corrected in line with the growth of the Indian industry.” This move forms part of the PM E-Drive plan, which is the modified version of the FAME (Faster Adoption and Manufacturing of Electric and Hybrid vehicles) initiative that was previously in effect. The PM E-Drive scheme has been earmarked by the government for the allocation of ₹10.900 crore, which means the government’s commitment to the sector is a long-term one.
For instance, while battery packs were among the components expected to be produced in India, battery cells—a crucial part of these packs—were allowed to be imported, given India’s current inability to produce them domestically. However, the final assembly of these battery packs still had to take place within the country. Under the new rules being introduced, the government aims to tighten these localization requirements further.
Stricter Localization Rules in the Pipeline
The upcoming changes to the localization rules under the PM E-Drive scheme are expected to be stricter than those under the FAME initiative. According to government officials, the new framework will reflect the rapid expansion of India’s domestic manufacturing capabilities in the EV sector. The Automotive Research Association of India, a research arm of the MHI, is currently conducting consultations with industry stakeholders to assess the feasibility and impact of the proposed changes.
A senior government official involved in the process mentioned that consultations are ongoing, and the revised rules are likely to be announced within the next couple of weeks. The official further stated that the government is committed to ensuring that the new localization rules will push the industry to innovate while also promoting sustainable manufacturing practices.
The government’s move to enforce stricter localization requirements comes at a time when the Indian EV market is experiencing significant growth. Minister of Heavy Industries HD Kumaraswamy, who also spoke at the event, highlighted that the FAME scheme had already helped boost EV adoption rates across multiple vehicle segments. According to Kumaraswamy, the initiative helped push EV penetration to 5-7% in key segments like two-wheelers, three-wheelers, and electric buses, which are crucial for mass transportation in India.
Challenges Ahead: Domestic Production of Key Components
While the government’s push for localization ambitious, certain challenges remain, particularly in the production of high-tech components like battery cells. Although India has made strides in producing battery packs, battery cells continue to be imported due to the lack of domestic manufacturing capabilities.
The industry has expressed concerns over the feasibility of phasing out the import of certain components in the near term. Experts believe that it may not be entirely practical to mandate domestic production of all EV components immediately, given the technological and infrastructural gaps that still exist in India.
Despite these challenges, the government remains optimistic. The revised localization rules aim to strike a balance between promoting domestic production and ensuring that manufacturers have access to the necessary components to continue scaling up EV production in the country. Industry consultations will help the government fine-tune the final details of the programme.
PM E-Drive: The Next Step in India’s EV Journey
The introduction of the PM E-Drive scheme marks a pivotal moment in India’s efforts to become a global leader in the EV space. By tightening localization requirements, the government is not only fostering domestic manufacturing but also aligning with its broader environmental goals.
The ₹10,900 crore outlay for the PM E-Drive scheme is expected to provide much-needed support to both established and emerging players in the Indian EV market. Additionally, the scheme is designed to address some of the gaps identified in the earlier FAME initiative, ensuring that India continues to push forward in its EV adoption journey.
As India gears up to revise its localization rules, the country is set to witness a significant transformation in its EV industry. By pushing OEMs to produce more components locally, the government hopes to build a robust domestic EV ecosystem, one that will support its long-term goals of reducing carbon emissions, boosting economic growth, and positioning India as a leader in the global EV market.
The upcoming weeks will be crucial as the government finalizes new localization rules and announces the official guidelines for the PM E-Drive scheme. Manufacturers, industry stakeholders, EV enthusiasts alike will be watching closely to see how these changes will impact India’s rapidly growing EV sector.
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MG’s Cyberster: India’s Upcoming Premium Electric SUV Set to Launch in July 2025

A Bold Step Into India’s Luxury EV Market
So, MG is about to bring out something pretty cool — the Cyberster, a premium electric SUV, expected to launch around July 2025. It’s their way of stepping up in India’s electric vehicle game and offering something that’s not just green, but also stylish and packed with tech.
EVs are getting popular here, and MG wants to be part of that wave, especially for folks who want a good-looking, comfy ride that’s loaded with modern features.
Striking Design Meets Cutting-Edge Technology
We don’t have all the info yet, but the Cyberster looks sharp. Think sleek and sporty, something that’ll catch eyes on the road.
Inside, expect lots of screens, smart features, and safety tech — basically, everything you’d want to make your drive smooth and fun. Whether it’s a quick city run or a weekend escape, this car’s aiming to make every trip enjoyable.
Performance That Packs a Punch
If you’re paying for a premium electric SUV, you want it to perform, right? While details are still under wraps, MG usually doesn’t disappoint. Expect a good driving range and enough power to make driving fun.
And with fast charging, you won’t be stuck waiting around forever — a big plus for busy folks.
What the Cyberster Means for Indian Consumers
This car means more choice for buyers who want a premium EV. The market is heating up, and it’s great because it gives you options that fit your style and budget.
MG is known for giving good value, so this might be a premium ride without the crazy premium price tag.
Growing Competition: A Win for Buyers
More companies entering the EV space means the competition’s getting fierce — Tata, Mahindra, Hyundai, and now MG all want your attention.
That means better cars, better prices, and more charging stations popping up, making EVs easier to own.
MG’s Vision for India’s EV Future
The Cyberster is just the start for MG. They’re clearly aiming to be a big player in India’s EV scene by giving buyers stylish, tech-packed cars.
As India moves toward greener transport, cars like this will help make electric vehicles the new normal.
Article By
Sourabh Gupta
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India’s EV Market Heats: More Players, More Competition

The Electric Vehicle Battle Is Just Getting Started
You know how things are changing fast with electric vehicles here in India? Well, it’s no longer just a couple of companies in the game. Tata and Mahindra have been leading for a while, but now Maruti, Toyota, and Hyundai are jumping in too. It’s turning into a proper race, and that’s great news for anyone thinking about buying an EV.
More players mean more choices, and when companies compete, it usually means better deals and cooler cars for us.
New Entrants Bring Fresh Energy
Maruti Suzuki is like the go-to brand for most Indian families because their cars are affordable and reliable. Now, if they start selling EVs, it’s going to make electric vehicles a lot more reachable for everyday folks.
Then you have Toyota and Hyundai, which have been working on electric cars globally for years. They’re bringing that know-how to India, which means better technology and cars designed to handle our roads and conditions.
This fresh blood is going to push everyone to do better, which is a win for all of us.
What This Means for Consumers
For buyers, this is the best time to consider an EV. You’ll get a wider choice of vehicles — from simple and affordable models to fancy ones packed with features.
Also, with so many companies competing, expect better batteries that last longer, faster charging times, and prices that won’t scare you away.
Charging stations will become more common, making it easier to own and use an EV without stress.
Challenges for Established Players
Tata and Mahindra have done well so far, but now the heat’s on. They’ll need to keep improving their cars and customer service to stay ahead.
More competition means prices might get friendlier, and cars will keep getting better, which is good news for everyone.
The Road Ahead: A Win for India’s Green Future
All this competition will speed up EV adoption, which means cleaner air and less pollution.
With more companies investing in EVs, we’ll see more charging points, better batteries, and more jobs related to green technology.
The future looks electric, and it’s shaping up to be an exciting ride.
Article By
Sourabh Gupta
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Tata Motors Sets Sights on Dominating 50% of India’s EV Market

A Bold Ambition in a Growing Industry
Tata Motors isn’t just aiming to be in the EV race — they want to lead it. A recent ET Auto report says Tata wants to grab half of India’s electric vehicle market, which is a pretty big deal.
India’s EV scene is growing fast. More people are thinking about electric cars because petrol prices keep climbing, and folks want cleaner air. With all this happening, Tata’s shooting for the top spot, wanting to hold a massive share of the market.
Where Tata Motors Stands Today
Right now, Tata is the go-to name when it comes to EVs in India. The Nexon EV is one of the best-selling electric SUVs in the country. They’ve also got other models like the Tiago EV and Tigor EV that cover different budgets and needs.
But Tata knows it can’t just sit back and relax. Other brands like Mahindra, MG, and Hyundai are also pushing hard. Tata’s got to keep coming up with new stuff and get better if they want to stay ahead.
How Tata Plans to Achieve Its 50% Goal
So, how do they plan to take over half the market? They’ve got a few things lined up:
Expanding Its EV Lineup
Tata’s working on some cool new electric cars like the Harrier EV, Curvv EV, and the fancy Avinya. These options will give customers more choices, whether they prefer something small and practical or large and luxurious.
Building More Charging Stations
One of the biggest worries about EVs is charging. Tata’s working with Tata Power to set up more chargers across cities and towns. The easier it is to charge, the more people will want to buy EVs.
Making Batteries in India
Batteries are the priciest part of EVs, and importing them adds to the cost. Tata wants to make batteries right here in India, which should help bring prices down.
Going After Fleets and Government Buyers
Tata’s not just focusing on people buying cars for themselves. They’re also selling EVs to taxis, delivery companies, and government fleets. That’s a smart move because these buyers buy in bulk.
Challenges Ahead
It won’t be a smooth ride, though. Tata still has some bumps to cross:
- Battery supply might not always keep up with demand.
- Other companies are catching up fast.
- Not all towns have enough charging points yet.
- Convincing people outside cities to switch to EVs takes time.
The Road Ahead
Tata wants to own half of India’s EV market, and while that’s a huge goal, they have the right plan and the brand to pull it off. For buyers, this means better cars and more choices soon. For India, it’s a cleaner, greener future.
Article By
Sourabh Gupta
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