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China’s EV Market Welcomes Freelander: Jaguar Land Rover and Chery’s New Venture

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China's EV Market Welcomes Freelander

Jaguar Land Rover (JLR) and Chery Automobile Company (Chery) are set to strengthen their joint venture, CJLR, in China, having recently signed a Letter of Intent that focuses on advancing electrification efforts in the region.

CJLR, the 50/50 joint venture between JLR and Chery, aims to harness Chery’s strong market position in China alongside JLR’s rich design heritage to develop a new range of electric vehicles (EVs). These EVs will be introduced under the renowned Freelander brand name, a significant step in the strategic focus of this collaboration.

The proposed new licensing agreement stipulates that CJLR will create a cutting-edge portfolio of EVs based on Chery’s advanced EV architecture, with exclusive marketing rights under the Freelander name. This initiative will revitalize the Freelander brand, forming a new value creation system that remains independent of Chery’s existing portfolio and JLR’s luxury brands.

Adrian Mardell, CEO of JLR, highlighted the importance of this collaboration, emphasizing JLR’s commitment to the Chinese market and the promising future it holds for CJLR. “Today we are taking this important strategic step for JLR, one which underlines our ongoing commitment to China and complements our existing business in China. We believe that working together to develop new models of collaboration for the world’s largest and fastest-growing electric vehicle market, combined with the appeal of the Freelander brand, promises a very exciting future for CJLR,” Mardell stated.

CJLR Manufacturing Facility in Changshu

Yin Tongyue, Chairman of Chery Group, also praised the innovative partnership, noting that it blends Chery’s advanced EV technology with the Freelander brand’s distinctive appeal, offering a unique electric vehicle experience to consumers both in China and globally. “Chery and JLR are forging an innovative collaboration model that epitomises our growth path for the future. The blend of Chery’s advanced EV technology with the distinctive appeal of the Freelander brand will undoubtedly provide China and global consumers with a unique electric vehicle experience,” Tongyue commented.

The collaborative design efforts of Chery and JLR’s creative teams aim to position these vehicles in the rapidly expanding mainstream New Energy Vehicle (NEV) market in China. Production is slated to occur at CJLR’s existing manufacturing facility in Changshu, further solidifying the joint venture’s commitment to innovation and growth in the electric vehicle sector.

article by

Prashant Sharma

 

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India’s EV Market Heats: More Players, More Competition

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India EV market competition

The Electric Vehicle Battle Is Just Getting Started

You know how things are changing fast with electric vehicles here in India? Well, it’s no longer just a couple of companies in the game. Tata and Mahindra have been leading for a while, but now Maruti, Toyota, and Hyundai are jumping in too. It’s turning into a proper race, and that’s great news for anyone thinking about buying an EV.

More players mean more choices, and when companies compete, it usually means better deals and cooler cars for us.

New Entrants Bring Fresh Energy

Maruti Suzuki is like the go-to brand for most Indian families because their cars are affordable and reliable. Now, if they start selling EVs, it’s going to make electric vehicles a lot more reachable for everyday folks.

Then you have Toyota and Hyundai, which have been working on electric cars globally for years. They’re bringing that know-how to India, which means better technology and cars designed to handle our roads and conditions.

This fresh blood is going to push everyone to do better, which is a win for all of us.

What This Means for Consumers

For buyers, this is the best time to consider an EV. You’ll get a wider choice of vehicles — from simple and affordable models to fancy ones packed with features.

Also, with so many companies competing, expect better batteries that last longer, faster charging times, and prices that won’t scare you away.

Charging stations will become more common, making it easier to own and use an EV without stress.

Challenges for Established Players

Tata and Mahindra have done well so far, but now the heat’s on. They’ll need to keep improving their cars and customer service to stay ahead.

More competition means prices might get friendlier, and cars will keep getting better, which is good news for everyone.

The Road Ahead: A Win for India’s Green Future

All this competition will speed up EV adoption, which means cleaner air and less pollution.

With more companies investing in EVs, we’ll see more charging points, better batteries, and more jobs related to green technology.

The future looks electric, and it’s shaping up to be an exciting ride.

 

Article By
Sourabh Gupta

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Tata Motors Sets Sights on Dominating 50% of India’s EV Market

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Tata Motors Aims for 50% Share of India’s EV Market

A Bold Ambition in a Growing Industry

Tata Motors isn’t just aiming to be in the EV race — they want to lead it. A recent ET Auto report says Tata wants to grab half of India’s electric vehicle market, which is a pretty big deal.

India’s EV scene is growing fast. More people are thinking about electric cars because petrol prices keep climbing, and folks want cleaner air. With all this happening, Tata’s shooting for the top spot, wanting to hold a massive share of the market.

Where Tata Motors Stands Today

Right now, Tata is the go-to name when it comes to EVs in India. The Nexon EV is one of the best-selling electric SUVs in the country. They’ve also got other models like the Tiago EV and Tigor EV that cover different budgets and needs.

But Tata knows it can’t just sit back and relax. Other brands like Mahindra, MG, and Hyundai are also pushing hard. Tata’s got to keep coming up with new stuff and get better if they want to stay ahead.

How Tata Plans to Achieve Its 50% Goal

So, how do they plan to take over half the market? They’ve got a few things lined up:

Expanding Its EV Lineup

Tata’s working on some cool new electric cars like the Harrier EV, Curvv EV, and the fancy Avinya. These options will give customers more choices, whether they prefer something small and practical or large and luxurious.

Building More Charging Stations

One of the biggest worries about EVs is charging. Tata’s working with Tata Power to set up more chargers across cities and towns. The easier it is to charge, the more people will want to buy EVs.

Making Batteries in India

Batteries are the priciest part of EVs, and importing them adds to the cost. Tata wants to make batteries right here in India, which should help bring prices down.

Going After Fleets and Government Buyers

Tata’s not just focusing on people buying cars for themselves. They’re also selling EVs to taxis, delivery companies, and government fleets. That’s a smart move because these buyers buy in bulk.

Challenges Ahead

It won’t be a smooth ride, though. Tata still has some bumps to cross:

  • Battery supply might not always keep up with demand.
  • Other companies are catching up fast.
  • Not all towns have enough charging points yet.
  • Convincing people outside cities to switch to EVs takes time.

The Road Ahead

Tata wants to own half of India’s EV market, and while that’s a huge goal, they have the right plan and the brand to pull it off. For buyers, this means better cars and more choices soon. For India, it’s a cleaner, greener future.

 

Article By
Sourabh Gupta

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EV Skills Labs: Empowering India’s Youth for the Green Mobility Revolution

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EV Skills Labs

Electric vehicles are coming up fast in India. But to build and fix these new bikes and cars, people need to know how they work. So, the government and Shell India have set up these EV Skills Labs — places where young folks can come and learn how to handle electric vehicles properly.

Why EV Skills Matter

Working on electric vehicles isn’t the same as working on regular petrol ones. They have batteries and motors that need special care. More and more companies need people who understand these things.

If you learn these skills, you can find a good job in this growing field. Plus, it helps India become cleaner and greener, which is good for everyone.

About the EV Skills Labs Initiative

You won’t just sit and listen. You get to open up the vehicles, see how the parts work, and practice fixing problems. At the end, you get a certificate that shows you’re trained, which helps when you look for work.

These labs are popping up not just in big cities but in smaller towns too, so lots of people can join.

Training Curriculum & Facilities

You’ll learn how electric vehicles are made, how to check and fix batteries, how to find faults, and how to do all this safely. The teachers come from Shell and the government, so they know their stuff.

Impact on Youth Employment

Since electric vehicles are becoming more popular, companies need workers to build and repair them. After training, you could work in factories, service centers, or government projects.

This also fits with India’s bigger goals, like making more things locally and keeping the air clean.

Future Roadmap & Expansion Plans

The government and Shell aim to establish additional labs nationwide. They’re also working with schools and companies so the training stays up to date as the technology changes.

If you’re thinking about your future, learning electric vehicle skills is a smart move. This field is growing and requires individuals who possess expertise. It’s a chance to get a good job and help the environment too.

Why not check out an EV Skills Lab near you and get started?

 

Article By
Sourabh Gupta

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